I heard the word “Tecate.” My buddy wasn’t speaking of the next beer, but rather a border town located only 45 minutes away from downtown San Diego.
Follow the 94-east freeway signs until it becomes a one-lane road winding through a picturesque mountain range full of vistas, and there you are.
Really? How did I not hear about this place earlier?
I have a soft spot for Mexico. Combine that with an opportunity to venture easily to a new spot down south, and it rendered me undeniably elated.
Seriously. What would it be like? Why had I not even known to visit before? My mind was swirling with ideas – and again, elation.
Originally a ranching community, Tecate began its brewery life in 1943. A Senor Alberto Aldrete took over an old brick building, previously used to
produce vegetable oil, in order to make his beer (that became the brand name you can already guess). This jolted the town into becoming the small and
somewhat industrial city it is today. But Tecate still evokes the Mexico of a bygone era – so much so that Tecate is commonly referred to as “The
Heart of Baja.”
OK, so we visit a brewery, but what else? Continue on towards Ensenada from Tecate, via a route called La Ruta del Vino, and one can taste a plethora
of wines all the way to Ensenada. OK, but we only had a few hours, so this wasn’t an option.
We park our car 50 yards from the Mexican border… not in a parking lot, but on the side of the road in a dirt patch. As we’re the only individuals
passing through the metal gates entering Tecate, my friend admits, “This doesn’t feel like a border town.” Tecate is definitely no TJ.
While Tecate is a border town in location, it’s many kilometers away in feel. After walking four blocks straight from the border crossing, the town’s
Plaza Hidalgo boasts its presence. This well-kept square is clearly the center of action. It’s as if you had jumped into the heart of the nation –
into one of its small pueblas whose locals rejoice in taking not one, but five walks around the plaza’s exteriors each night. Time has stopped here;
no one is trying to sell you something. People are simply hanging out at their plaza.
But my friend and I are here for a day, and we need to figure out the town. After we visit the Tecate Brewery, open until 2pm most days, not open on
Sundays and nothing too special, we press on to find more. “Donde estan los tacos mejores?” we ask with hunger. Every single one of the ten locals
asked says, “Los Amigos!” Well, OK, off we go. And it is here, on the corner of Libertad and Presidente Pascual Ortiz Rubio, that we find one of
Tecate’s charms. Check out the video.
Stomachs full of tasty tacos, we now begin a search for liquid. The oldest bar in town, Bar Diana ( http://www.bardiana.com ), is situated along the plaza (of course). This “world-famous” bar is small and comforting – perfect for one Tecate
Light. We then find another watering hole via locals’ advice. It’s 3pm and Rogavio’s Bar and Restaurant, a few blocks away at Avenida Juarez #321, has
just opened for the day. Upon hearing that we are visitors to Tecate, the owner, Victor, promptly goes to his kitchen and returns with a taster plate
of ceviche. “Pruebalo – este es nuestra comida mejor (Try this, it’s our best dish).”
The couple hours spent meandering through the streets, eating tacos, and talking with Victor (while promising him that we’d return) have turned into
four. It’s time to go, and we find ourselves back at the plaza enjoying our last beverage. A man in a cowboy hat and shiny boots circles the plaza
numerous times in a matter of 30 minutes while we listen to a man playing his guitar on a nearby bench. He’s not asking for money, he just wants to
play. Well, that and he is obviously a bit inebriated. But this is Tecate. Hanging out, relishing the relaxed vibe, and sipping on a beverage.
Tecate, you don’t have a coastline. You don’t have two-for-one specials or other marketing ploys to pull in the tourists. But you have the mellow
times. Please keep them, as we will be back. We’ll keep good on our promise, Victor.
Hi, I'm a new member because I love Baja ! When I lived in California I traveled down the Baja peninsula often, However I only went as far as
Ensenada. Two years ago I had the opportunity to travel with a friend as far as Bahia Conception and I have to say "it's truly a magical place". I am
so grateful to have had that opportunity and I will never forget it. I hope to visit again one day. K
used to go there alot in the 50's, park on the US side and then party until way past the border closing time. no poblema back then to return to car
on US side; we would just scale the fence and there was not a border patrol agent to be seen.
"If it were lush and rich, one could understand the pull, but it is fierce and hostile and sullen.
The stone mountains pile up to the sky and there is little fresh water. But we know we must go back
if we live, and we don't know why." - Steinbeck, Log from the Sea of Cortez
"People don't care how much you know, until they know how much you care." - Theodore Roosevelt
"You can easily judge the character of others by how they treat those who they think can do nothing for them or to them." - Malcolm Forbes
"Let others lead small lives, but not you. Let others argue over small things, but not you. Let others
cry over small hurts, but not you. Let others leave their future in someone else's hands, but not you." - Jim Rohn
"The best way to get the right answer on the internet is not to ask a question; it's to post the wrong answer." - Cunningham's Law
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