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Sharksbaja
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Posts: 5814
Registered: 9-7-2004
Location: Newport, Mulege B.C.S.
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Muleges' local economy
I recently explored the retail and service markets in Mulege. I was very surprised and actually shocked that biz was not so great. I had a few limited
conversations with a couple of business owners regarding the general local economy. I was curious as to the volume of biz now as opposed to biz 2
years ago. To me it looked like many folks in and about Mulege were shopping etc., but the store owners indicated that things weren't that much better
than last year.
On a comparitive note; in our neck'o' the woods we saw a huge decline in tourists post 9/11. The numbers of visitors increasing yearly and this year
so far indicates more spending than the last few.
Since I visited Mulege on Semana Santa week I was wondering if, demographically speaking, the people in town that week represented a typical
spring-break group. I was also amazed to see lots of empty tables at suppertime in many restaurants.
Is this a common occurence, or is the economy still flat in the area?
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Dave
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| Quote: | Originally posted by Sharksbaja
I was also amazed to see lots of empty tables at suppertime in many restaurants.
Is this a common occurence, or is the economy still flat in the area?
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Suppertime is too late. By then the gringos are passed out "flat" on the floor.
I almost got suckered into buying DonnaMoes. I talked to the former owners one afternoon. They started at $10,000. An hour later they were dead drunk
and the price had dropped to $1000. Not soon after they were passed out on the floor. Lucky me.
I was told that most of em were like that. What do you say, Bruce?
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Sharksbaja
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Location: Newport, Mulege B.C.S.
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yeah Bruce, whatta YOU say??
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Bruce R Leech
Elite Nomad
Posts: 6796
Registered: 9-20-2004
Location: Ensenada formerly Mulege
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Mood: A lot cooler than Mulege
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Most of the restaurants in Mulege lack originality and quality control. due to this there products are of an inconsistent Quality. one day you can git
a good meal and the next it is uneatable. so they lose a lot of there repeat biasness. as you well Know knowledge of safe handling and proper food
preparation is of prime importance. one sick customer can rune your biasness for years. also for a restaurant to be successful it must have an
executive chef that constantly strives to make better and more interesting dishes through lots of research and experimental work in the kitchen. here
most are trying to figure out how to cut corners and make things as cheep as possible. I used to work for weeks to perfect a recipe and then have the
kitchen help prepare it for 2 weeks more before I put it on the menu.
as for the other stores in town they are suffering from a lack of support. more and more you see the foreign residents here rolling in with trucks and
trailers full of things from costco or home club and that really hearts the local economy.
Bruce R Leech
Ensenada
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jrbaja
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The Almeja or Padron (Patron)
has been consistently good for many years! Great view as well.
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Sharksbaja
Elite Nomad
Posts: 5814
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Location: Newport, Mulege B.C.S.
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| Quote: | Originally posted by Bruce R Leech
Most of the restaurants in Mulege lack originality and quality control. due to this there products are of an inconsistent Quality. one day you can git
a good meal and the next it is uneatable. |
I agree all the ambiance in the world can't make up for same old same old especially when the same old doesn't taste like the same old same old.
Comprendo?
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Bruce R Leech
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Registered: 9-20-2004
Location: Ensenada formerly Mulege
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Mood: A lot cooler than Mulege
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Yes I do agree . but don't take me wrong all of the restaurant owners in Mulege are my Friends and they are doing what thay think is right and I eat
in every one of them. most are my customers also and very fine people. But it is hard if not imposable to git people to change how they have been
doing things for years. probably the best thing is when a new restaurant opens such as the Pelican reef and fills with people right away every one
wonders why no one is going to there restaurant. but an other unfortunate thong is you will never see a Mexican restaurant owner going to an other
restaurant in the aria it just isn't done , some kind of local custom I guess. so they really cant compare there products and service. a good
restaurant owner must spend a lot of time in others to git Ideas and keep up with the times . so now you all Know why I am so fat.
Bruce R Leech
Ensenada
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Sharksbaja
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Location: Newport, Mulege B.C.S.
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to be honest Bruce......
we are always trying to find the right restaurant to suit our fancy. But unlike you, we feel we spend quite enough time in a restaurant. The biggest
problem is the same as it is there. I call it a restaurant rut. It seems to be the way most often then not, what spells doom. The food is always the
primary reason to go out in the first place. (that is of course, if you are just pretending to dine when your real mission is wine).
The rut happens when the food emulates or otherwise serves the same basic menu and prep style as most the others. Problem is; these people gotta
realize a couple things. First, you must have a hook, capital H. It could be anything but you have to get them and keep them. Next, you should know
who/what your market niche is. If you say everyone, good luck. Peoples preferences and desires are very diverse.Higher prices culls the herd
immediately. Also variety.Location is not really an issue if the food is good enough unless walkbys are your target market. Only one out of ten new
start-up restaurants makes it through the first three years. Most owner blame the staff for their own demise.
 My assessment of Mulege is pretty much the same as it is here in Oregon. BIG
RUTS! It is possible to find a descent meal but would you keep going back for THAT menu item. Most folks don't because the meal did not imprint deeply
enough. The meal lost in your "i've tried that" memory. You must be able to strike the tastebud and have the flavor(s) recorded. Taste and smell are
senses that are stored and remembered your whole life. If your meal was boring, you will remember it. It is easy to recall a dining experience based
on taste and smell. Unless you have had too many Pacificos and your senses are drunk too.
Quote:
"a good restaurant owner must spend a lot of time in others to git Ideas and keep up with the times"
I think thats the wrong approach.......personally speaking from experience, I don't think imitation or copying is the highest form of flattery. Maybe
that is why all the crappy restaurant are near each other. Never thought of that.
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Bruce R Leech
Elite Nomad
Posts: 6796
Registered: 9-20-2004
Location: Ensenada formerly Mulege
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Mood: A lot cooler than Mulege
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no Sharksbaja what I meant is more to learn what not to do rather what to do . I am very critical when I dine out It drives my family crazy . I pick
out every fault in service and food prep and presentation. and analyze it and See if I cant come up with a better way.
Bruce R Leech
Ensenada
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Sharksbaja
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Registered: 9-7-2004
Location: Newport, Mulege B.C.S.
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typical for a restaurant owner
  
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Bruce R Leech
Elite Nomad
Posts: 6796
Registered: 9-20-2004
Location: Ensenada formerly Mulege
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Mood: A lot cooler than Mulege
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I hate televisions in a restaurant. here in Mexico allot of restaurants have them and they always have the novellas blearing. they are more for the
employs than the customers.
Bruce R Leech
Ensenada
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Phil S
Super Nomad
Posts: 1205
Registered: 10-28-2003
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Mood: After 34 years. Still in love w/ my wife
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Bruce. There is a restaurant (second story) in Mulege on the street that goes back to highway 1. just up from the laundry on the corner. Is it still
operating? What is name. How's the reputation these days??? Until gas prices went up couple years ago, we used to drive to Mulege for the day, to
eat at a couple restaurants, and do some "tourist" stuff. Don't drive as much as used to. Also a couple years ago, there was a pretty decent
restaurant just south of town on the west side. Round if I remember it right? Good food??????
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Pompano
Elite Nomad
Posts: 8194
Registered: 11-14-2004
Location: Bay of Conception and Up North
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Phil...
That's Francisco's 'Equipales' restaurant...means 'leather chairs'. Yes, he's still open. Okay seafood, (I used to really like the lobster there)
so-so ribs. Ambiance is good with a nice breeze at night through the open windows. A good place to to and talk with friendly service. Average food.
South of town the round cafe would be Saul's 'La Palapa'. He learned his presentation well and the plate looks nice. Food is good. Popular spot and
handy for travelers. Saul also operates downtown El Candil. Same good food.
I do what the voices in my tackle box tell me.
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Bruce R Leech
Elite Nomad
Posts: 6796
Registered: 9-20-2004
Location: Ensenada formerly Mulege
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Mood: A lot cooler than Mulege
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yes it is the Equipales' and they are still open and it is OK but they have cut back quite a bit on there service and food quality in the past few
years. while the prise keeps going up. this is the case with most of the restaurants here . none of them are gouging the public as there cost have
risen considerably. one problem they have here is Mulege has become a retirement community for a lot of people that are on limited incomes and they
cant or wont pay the price of a quality restaurant meal here. the cost of food items here in Mulege can run as much as double that in La Paz.
Bruce R Leech
Ensenada
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Bob H
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Registered: 8-19-2003
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Love the camar?n de ajo at El Candil - will have that every single time we visit Mulege - along with a large margarita ofcourse! 
We have enjoyed the food at La Palapa also - great place - bring your own bottle of wine if ya want.
Thursday nights at Jungle Jim's for there fantastic Chile Rellenos - outstanding!
Getting hungry now! Bye
Bob H
The SAME boiling water that softens the potato hardens the egg. It's about what you are made of NOT the circumstance.
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Pompano
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Location: Bay of Conception and Up North
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My Mulege cafe lineup....
Note---Saturday night at the Serinadad Pig Roast used to be 'thee' place to go. The roast pig was secondary...everyone for miles around, locals,
foreign residents, pilots, and tourists alike would congregate here for drinks, dancing, and gossip-catch-up for the last week. It was 'The Event'.
Nobody went just for the food...it was purely social. List this as 'Back in the Good Ol' Days'
My Present Mulege cafe weekly favorites:
Sunday: Chinese food at Eduardo's across from downtown Pemex. Good selections..and take home boxes, of course.
Monday: ? what say you?..put choices here.
Tuesday: ?what say you?..put choices here.
Wednesday: Eduardo's again..this time for Bar-b-Q Ribs.
Thursday: Jungle Jim's for chile rellenos. Good bar, but bring your own wine. Has new fireproof roof...ask why.
Friday: ?what say you?..put choices here.
Saturday: morning - Carnitas at Ramon's small cafe (sadly, Ramon has passed on, but son, Antonio, and his friend, Lorena carry on the tradition).
Order some ranchero soup, too. Ribs are great take-homes, but not before my order!!
Most of these cafes have 'reasonably' good food..but the main course is the social activity that presents itself. Really, really good food you get at
home! Thanks to that great chef, _____________his/her name here.....your spouse!
I do what the voices in my tackle box tell me.
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CasaManzana
Nomad
Posts: 398
Registered: 7-4-2004
Location: Was Mulege:Posada Beach/now Zihuatanejo
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Soooo?. For the last four years of living down here 24/7/12 at Posada Beach, we have dined at Ray?s Restaurant at La Playa Santispac on a monthly
basis. OK?he does close for a month in the summer. I believe you cannot get a better restaurant at any price as long as you dine AFTER sunset when
the flys go away, during fly season anyway. Ray has a simple menu of usually about 5 things?mostly seafood but always a rib or steak thing too.
Frequently he has a saut?ed calamari con ajo that is to just die for. This dish is my benchmark dish that I use to judge all restaurants?.hands down
Ray?s. Ambiance is a shell floor/palma place but very clean and gussied-up. Just one time was the shrimp over-cooked?.the usual sin of the Mexican
restaurants everywhere. Dinners are between $900- 1,300 and always comes with a huge salad and chips. Killer margaritas. Maybe a bit pricy for some
but see 4 yourself?.a great value I think because the consistency of the varied dinners always seems to be there.
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Sharksbaja
Elite Nomad
Posts: 5814
Registered: 9-7-2004
Location: Newport, Mulege B.C.S.
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a good run down
on places, thanks, Pompano. It is a shame popular places like The Serinadad lost out to the economy and 9/11 and other factors. I am wondering if the
availability of certain foods hampers the chef in Mulege.
You are correct.. meals prepared at home can far out weigh anything. Especially when it comes to nutritional value. I was wondering how many
restaurants in Baja serve honest to goodness refried beans? Do they use canned frijoles? Ick if they do!
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Mexray
Super Nomad
Posts: 1016
Registered: 8-30-2002
Location: California Delta
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I guess it really boils down to the fact that you can only do so much with rice, beans, tortilla's, and deep fried meats...it's what the cook does
with the rest of his menu that tends to attract us...
The Melanesia at Saul's 'La Palapa' up on the highway has left us asking for more...
Eduardo's Sunday comida chena food fest provides you with lot's to stuff the take-home 'clams' and let you feed from them for a couple more days!
Ah, yes, another couple of votes for Jungle Jim's chile rellenos on Thursdays...truly yummy, and you won't leave hungry...The Tuesday Gringo Taco's
aren't half bad once in a while, too.
I'm in a 'Pompano' rut here, but yes, the Saturday Carnitas at the former Ramon's is another Mulege delight not to be missed...or stop by anytime and
enjoy the tacos carne asada, or their battered tacos cameron...suc-u-lant!
Of course the great 1/2 pound burgers at Val's Pelican on the plaza are another fun treat - many variations to choose from - for a back-home burger
'fix'...smuggle in your own Pacifico's - apparently the Tecate Mafia has strong-armed their way in there!
We used to try and get over to Ray's on Santispac from time to time...but I'm afraid they tossed us a couple of way-past prime saut?ed calamari con
ajo's last year that were indeed 'almost to DIE for'...don't know why we didn't toss em' out to the buzzards instead of trying to suffer through
them...I guess the pre-dinner drinks had gotten to us...we politely made our thoughts known to Ray, but didn't much of a sympathetic response, so we
just won't spend any more of our $'s over there...food service can be a rough business, the people pleasing business...and if ya' ain't happy you just
go somewhere else...sorry Ray.
The food down, Mulege way is great, but always is made better with friends - old and new as you get to interact with those around you in these small,
friendly, unpretentious, places - have to again agree with Pompano - the people make the experience all the better!
According to my clock...anytime is \'BAJA TIME\' & as Jimmy Buffett says,
\"It doesn\'t use numbers or moving hands It always just says now...\"
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Sharksbaja
Elite Nomad
Posts: 5814
Registered: 9-7-2004
Location: Newport, Mulege B.C.S.
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homemade chow
Well thanx for the info Mexray I have tried a few mentioned but have a ways to go still. Maybe when I throw a special bash in Mulege I'll invite the
local and not so local Nomads to some of my tinkerings with seafood. I am always looking for new local ingredients for those Mulege meals. Where in
Mulege is there a regular supplier of fresh seafood daily. Eh? I always pay more than I should be from the wandering pescadorios
DON\'T SQUINT! Give yer eyes a break!
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