BajaNomad

Baja tortilla sales plummetting

Santiago - 10-24-2025 at 10:10 AM

Sales are about half, story here.

mtgoat666 - 10-24-2025 at 12:28 PM

Like me, maybe Mexicans are getting tired of eating tortillas, eh?
If given a choice of maize format, I would rather eat an arepa or cornbread….

BornFisher - 10-24-2025 at 02:13 PM

They need to find another one that looks like Jesus. Then the rush would be on!

latitude32 - 10-24-2025 at 03:19 PM

cheap pizza and of course coco-cola is the new norm.

Tioloco - 10-24-2025 at 03:43 PM

Historically speaking, it appears the tortillas in moderation are healthier than the sodas, cheap pizzas and all the junk food.

advrider - 10-24-2025 at 06:37 PM

I'll do my best to spike sales when I'm there in November!

Alm - 10-26-2025 at 12:52 PM

Quote: Originally posted by mtgoat666  
Like me, maybe Mexicans are getting tired of eating tortillas, eh?
If given a choice of maize format, I would rather eat an arepa or cornbread….

Why not arepas or cornbread indeed. Tortillas are boring. I don't think they get tired, could be some ill-informed trend towards wheat and other gluten breads. Hard to imagine a trend towards junk food like sodas and pizza these days, but those who eat it will keep eating.

lencho - 10-26-2025 at 03:12 PM

Quote: Originally posted by Alm  
Why not arepas or cornbread indeed. Tortillas are boring.

What are currently being passed off as "tortillas", (Maseca cardboard), are indeed uninspiring.

If you've ever eaten the traditionally-made item (de maíz natural nixtamalizado)-- a rare find in Baja and nowdays scarce even on the mainland-- you understand what I mean.

A stack of those with a bowl of beans and some chiles, used to be a go-to meal for a hungry campesino.

We can thank Salinas de Gortari for ruining that. :fire:

[Edited on 10-26-2025 by lencho]

AKgringo - 10-26-2025 at 03:45 PM

Just a couple of trips ago I stopped for lunch at a shoreline restaurant, which I think was La Poma, north of Gonzaga. They were making and serving their own tortillas, and they were a treat!