BajaNomad

Baja tortilla sales plummetting

Santiago - 10-24-2025 at 10:10 AM

Sales are about half, story here.

mtgoat666 - 10-24-2025 at 12:28 PM

Like me, maybe Mexicans are getting tired of eating tortillas, eh?
If given a choice of maize format, I would rather eat an arepa or cornbread….

BornFisher - 10-24-2025 at 02:13 PM

They need to find another one that looks like Jesus. Then the rush would be on!

latitude32 - 10-24-2025 at 03:19 PM

cheap pizza and of course coco-cola is the new norm.

Tioloco - 10-24-2025 at 03:43 PM

Historically speaking, it appears the tortillas in moderation are healthier than the sodas, cheap pizzas and all the junk food.

advrider - 10-24-2025 at 06:37 PM

I'll do my best to spike sales when I'm there in November!

Alm - 10-26-2025 at 12:52 PM

Quote: Originally posted by mtgoat666  
Like me, maybe Mexicans are getting tired of eating tortillas, eh?
If given a choice of maize format, I would rather eat an arepa or cornbread….

Why not arepas or cornbread indeed. Tortillas are boring. I don't think they get tired, could be some ill-informed trend towards wheat and other gluten breads. Hard to imagine a trend towards junk food like sodas and pizza these days, but those who eat it will keep eating.

AKgringo - 10-26-2025 at 03:45 PM

Just a couple of trips ago I stopped for lunch at a shoreline restaurant, which I think was La Poma, north of Gonzaga. They were making and serving their own tortillas, and they were a treat!

BajaBlanca - 10-27-2025 at 08:40 AM

Here in Turkey, they sell Turkish lavash as if they were tortillas! The package identifies the round flat breads as TORTILLAS. Boy, was I disappointed LOL

Alm - 10-27-2025 at 09:19 AM

I believe most handmade tortillas in Mexico are from the same instant Maseca but it makes difference how you make them - kneading, water temperature, frying time and other details.

JDCanuck - 10-27-2025 at 10:27 AM

I was really surprised to see my family dropping their traditional foods from their diet and instead running to the American Fast Food restaurants for Coca Cola, burgers and fries every chance they got. Their health was certainly not benefiting from the dietary shift.
So when you see all these small tortilla manufacturers in the local villages, they are not using traditional ingredients, but instead using highly processed ingredients instead?

AKgringo - 10-27-2025 at 02:06 PM

Essentially, Masa is ground hominy, dried corn kernels soaked in an alkali solution, then rinsed to get rid of the alkalinity.

vacaenbaja - 10-27-2025 at 04:29 PM

Though not in the authentic vein of hand made tortillas the "masa" that came from a sack of Harina La Pina brand of flour is sorely missed.

mtgoat666 - 10-28-2025 at 09:31 AM

Quote: Originally posted by lencho  

*Made with locally-grown lard, of course. Yum!


of course. everything tastes better with lard (or bacon)

bajaric - 10-29-2025 at 06:06 AM

Interesting to note that even though the price of tortillas has not increased for 3 years, consumption has dropped by half. Maybe the standard of living in Mexico has increased enough that the people do not have to eat tortillas and beans morning noon and night. Instead they can eat a more varied diet, like soda pop, ultra processed foods, and Bimbo bread! The incrase in the standard of living might be attributed to the possiblity that AMLO was the first President in the history of Mexico who did not loot the National Treasury, but that is only speculation.

AKgringo - 10-29-2025 at 08:53 AM

With the dietary choices available to the younger population now, food insecurity, and obesity can co-exist!

Don Jorge - 10-29-2025 at 03:21 PM

No surprise in that report of declining corn tortilla sales in Mexico.

After 40 years of sharing lunch with workers in the fields it is obvious the Mexicans are eating a lot more sandwiches than before.

Would be interesting to see the sales reports for packaged bread in Mexico as compared to the corn tortilla report for the last 10 years.

Yes, it is really hard to find a good corn tortilla nowadays, anywhere.
Fortunately homemade flour and lard tortillas hot off the comal are still a favorite around many a local table in Mexico. A favorite of ours too.

Flatfish - 11-7-2025 at 03:21 PM

Twice now I’ve bought a 3 dozen stack of fresh made warm tortillas at Calimax to only have them be brick like in 3 days. Any way to keep them fresh other than just munching it all down in 2 days?

surabi - 11-8-2025 at 09:07 AM

Tortillas aren't meant to be kept for 3 days, they are something that is eaten fresh, like the French go down to the market and buy fresh baguettes every day (which are also like cardboard if you keep them for 3 days).

But you can try wrapping them in a damp tea towel and keeping them in the fridge.