The Charles Shaw label is owned by the Bronco Wine Company, headed by Fred Franzia (formerly of Franzia Brothers wines). There once was an actual,
eponymous winery owned by Charles F. Shaw, dedicated to producing Beaujolais-style wines in the Napa Valley, but it went out of business and the name
was sold to Bronco. Bronco achieves its low prices in part by taking advantage of the overplanting of wine grapes in California in the 1990s, but also
by growing huge quantities of its own at extremely low cost. The result is put in a respectable, 750mL package, sealed with real cork. People who
might shy away from box wine, screwcap, and jug wine can drink equally inexpensive wine without the stigma attached to its usual packaging.
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