bajabound2005 - 8-24-2008 at 06:35 AM
Baja Tourism Secretary Announces New Campaign
Oscar Escobedo Carignan, the Secretary of Tourism for the state of Baja California, Mexico, announces the implementation of a new campaign to promote
tourism throughout the state of Baja. Rosarito artesan furniture event is part of initial campaign efforts.
Tijuana, Baja California, Mexico (PRWEB) August 24, 2008 -- In a statement issued in the just-released August/September issue of Baja Breeze magazine,
Oscar Escobedo Carignan, the Secretary of Tourism for Baja California, Mexico, announced that the government is implementing a new promotional
campaign to encourage tourism in the state of Baja.
Escobedo noted that this new effort has been designated as "do Baja". The initial campaign efforts are being launched primarily throughout Mexico and
the United States, and focus on activities that are specific to Baja, such as gray whale-watching during their migration periods; sport-fishing;
boating, bicycling, and off-road races; tours of the emerging Mexico wine country; historic tourism, featuring Spanish missions and exploration of
prehistoric cave paintings, as well as the more traditional pastimes of shopping for silver, ceramic-ware and art, and native and handcrafted items
from area artisans and regional Indian tribes.
The goal of "do Baja", says Escobedo, is to increase awareness of Baja's many destination locations, as well as to highlight opportunities for
continued development in ecotourism, as well as the culinary, wine, olive oil and cheese industries. In addition, a special thrust will be made to
promote conventions and meetings in Baja.
Among the first activities to be promoted as part of "do Baja" is Rosarito's Home & Furniture Expo, September 4-7, at the new Pabellon Rosarito
Grande. This three-day extravaganza features vendors, a Tequila Show, wines from Baron Balche, and food festivals including Paella (Saturday,
September 6) and Steak and Lobster (Sunday, September 7). The event is sponsored by AFAMARO, www.afamaro.com, a trade association formed recently in Rosarito Beach by manufacturers of fine and rustic furniture in wood and wrought iron,
artisans and accessory dealers. Many of these vendors represent familial businesses that began decades ago in northern Baja and that have preserved a
legacy of artesenal quality in the crafts and arts of Mexico.
Escobedo believes that what has been referred to as the 'Baja Bloom' is not over. He cites the fact that there are currently more than 100 residential
and tourism developments under construction, comprised of approximately 23,000 condominiums and living units. He adds that Baja is the third most
important destination for cruise line arrivals in Mexico, with more than 500,000 passengers arriving in the port of Ensenada, alone, this year.
To see Secretary Escobedo's statement in its entirety, visit www.bajabreezemag.com.
palmeto99 - 8-24-2008 at 07:06 AM
You will notice that this is the new spin on Baja. Promote the good stuff and do not talk at all about the crime and the lack of success in fighting
it.
They can not stop the newspapers from printing the truth about the drug terrorists and the terrible costs these animals have inflicted on the average
Mexican who deserves a government that can protect their families and the tourist economy that sustains so many of these fine people.
[Edited on 8-24-2008 by palmeto99]
Udo - 8-24-2008 at 10:11 AM
I think that the only way the Rosarito Labor Day weekend fair is going to work (somewhat) is to offer free meals, including lobsters.
I personally would not set foot in Rosarito at this time, but the free food would probably attract quite a few newbies.