CHICAGO, March 24 /PRNewswire/ -- Pacifico Beer, an authentic beer imported from Mexico, is adding a new package with the introduction of the Pacifico
7 oz. bottle in 6-pack and 4/6-pack case. The new packages are launching in early April in primarily West coast markets, where the beer was first
discovered by surfers bringing it back from surf trips in Baja California, Mexico. Launch markets include California, Nevada, Oregon, Idaho,
Washington, Texas and Louisiana.
This line extension is in response to Pacifico's performance over the past several years and the popularity of the 7 oz. package for Crown Imports,
Pacifico's exclusive U.S. importer. In 2008, Pacifico delivered positive results in a challenging environment, with Pacifico up 0.3% and +11% CAGR
over the last 10 years.
This new SKU is positioned to further Pacifico's efforts to increase trial among consumers via new opportunities and occasions. In bars, the smaller
size makes it ideal for bucket specials. In grocery, drug and convenience stores, the 7 oz. complements the existing Pacifico package line-up and its
on-the-go size makes it perfect for bringing to parties, cookouts and picnics.
The Pacifico 7 oz. provides retailers with an opportunity to trade up domestic 24-pack consumers and current Pacifico 12-pack consumers, increase
sales and garner additional shelf space for the Crown portfolio.
"The Pacifico 7 oz. is new to the market and we expect it to generate significant attention and sales opportunities for our wholesaler and retailer
partners," said Bruce Jacobson, executive vice president of national sales for Crown Imports. "The easy portability of the Pacifico 7 oz. bottle makes
either the 6-pack or case an ideal choice for consumers who lead an active lifestyle to take the beach, the park or anywhere outside."
The new Pacifico 7 oz. package rollout will be supported with an array of point-of-sale materials, including shelf strips, display cards and static
stickers. Pacifico will also run a series of new advertisements focusing on the 7 oz. in alternative weekly publications, including LA Weekly, OC
Weekly and the San Diego Reader.
To further support the launch of the Pacifico 7 oz. package and to generate local media coverage, Crown will execute a World's "Smallest" Toast event
in the seven roll out markets in April. Pacifico fans will celebrate the introduction of the new package by raising the 7 oz. bottle to toast the
launch. More details to come on www.mexicoviapacifico.com
Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The
Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo and Pacifico
beer brands. Crown also imports the St. Pauli Girl and Tsingtao beer brands in the U.S. For more information, visit www.crownimportsllc.com.
Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico's leading company in the brewing, distribution and
sale of beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading international beverage alcohol producer, importer and marketer.BMG - 3-24-2009 at 07:39 AM
I was hoping to see Ballenas in 6 packs, not the dinky bottles.
Times..they is a'changing fast in Baja!
Pompano - 3-24-2009 at 07:57 AM
What is with all this p.c. downsizing trend? Is nothing sacred anymore?
I liked the old way..you had 2 choices.
DENNIS - 3-24-2009 at 08:16 AM
I can't recall the brand[s] but, in the raunchy bars down on Sin Street, when buying one of the hustleing hostesses a beer, it came in a small
bottle called a split [espleet in the local vernacular].
Come to think of it, I'm sure [pretty sure] I've seen Pacifico in the espleet size at the distributor way back in the past.
Then again, I'm not sure what I remember or forget after last night.mulegemichael - 3-24-2009 at 08:16 AM
oh great; a "one swallow" bottle...just what i need.tjBill - 3-24-2009 at 09:17 AM
When I was in Venezuela the beers came in small bottles like that. When I asked why, they explained you can drink a small bottle before it warms up.DENNIS - 3-24-2009 at 09:25 AM
Quote:
Originally posted by tjBill
When I was in Venezuela the beers came in small bottles like that. When I asked why, they explained you can drink a small bottle before it warms up.
Can't beat logic like that, can you.
Reminds me of a long past time while driving through Tecate and going into a liquor store for a box of beer. I asked the salesman why Tecate beer,
brewed less than a mile away, was more expensive in his store than similar stores way over in Ensenada and he explained, "It's fresher."
Made sense to me.vandenberg - 3-24-2009 at 09:35 AM
Pacifico has been coming in those "split" bottles for many years. At one time, in Mazatlan, Senor Frogs and The Shrimpbucket, sold those splits in
galvanized buckets with ice, two per customer. Great way to keep the beer cold. Old Senor Frogs was part of the old Sands Hotel on the waterfront
then. Lots has changed since then and not for the better I might add.DENNIS - 3-24-2009 at 09:41 AM
Quote:
Originally posted by vandenberg
Pacifico has been coming in those "split" bottles for many years.
Thanks, Ed. I thought I remembered something like that. The problem still is with those espleets is they are deposit bottles. I quit messing with
those a long time ago.
I just remembered something else [Wow. I'm really having a good day] Back in the fiftys in California, we were buying I think it was A1 Pilsner in
espleets. They were called Little Joes.
I need a nap. This work-out with my memory has made me tired.CaboRon - 3-24-2009 at 11:54 AM
P E T I T E .... P A C I F I C O .... For the discerning palate
[Edited on 3-24-2009 by CaboRon]Al G - 3-24-2009 at 12:13 PM
Quote:
Originally posted by mulegemichael
oh great; a "one swallow" bottle...just what i need.
If I am drinking these things in a bar...the waiter better have roller skates on. This silliness won't last long except maybe in San Francisco.fishbuck - 3-24-2009 at 12:32 PM
Quote:
Originally posted by DENNIS
I can't recall the brand[s] but, in the raunchy bars down on Sin Street, when buying one of the hustleing hostesses a beer, it came in a small
bottle called a split [espleet in the local vernacular].
Come to think of it, I'm sure [pretty sure] I've seen Pacifico in the espleet size at the distributor way back in the past.
Then again, I'm not sure what I remember or forget after last night.
Bingo!
They are ladies beers for the ladies at the ladies bar. They can drink more of them without getting too drunk. And they get paid by the number of
beers that they can talk you into buying for them.
Well that and a few other things.woody with a view - 3-24-2009 at 12:54 PM
bunch a pansies..... who among us can't finish a ballena before it gets warm. sheesh, i thought that was a given!
now, a ladies (loosely applied term!) size i can see that.fishbuck - 3-24-2009 at 03:08 PM
Quote:
Originally posted by woody in ob
bunch a pansies..... who among us can't finish a ballena before it gets warm. sheesh, i thought that was a given!
now, a ladies (loosely applied term!) size i can see that.
It works best if the Ballena is expertly wrapped in newspaper at the store. That keeps um plenty cold. But part of the fun is drinking it before it
gets warm!msteve1014 - 3-24-2009 at 05:28 PM
My ballenas wear a wetsuit, but I miss the cold glass in my hand.bajadock - 3-24-2009 at 06:39 PM
For those of us growing up in midwest, LITTLE KINGS,
Hudepohl-Schoenling Brewing, Cincinnati, were my first 7 ouncers. The novelty wore off quickly.
I always thought that the short bottles were part of an overall effort in Mexico to deal with the borrachos. They lowered the alcohol content in their
beers, and in their spirits. Yes. Most available booze, from tequila to rum have an alcohol content of around 35% as opposed to 40%, which they still
use for export product. Obviously, a smaller bottle of beer falls into this same mindset. Maybe I'm cynical, but I just bet that Crown Imports is just
trying to create a foreign market that doesn't need there assistance. And for those who don't know, the current formulation of regular Tecate has an
alcohol content of 4.5%. It is just about the equivalent of many U.S. light beers.LOSARIPES - 3-25-2009 at 04:17 AM
These bottles have been around in Mexico for years. The are called -or were- CUARTITOS. (little quarts... ha).... and yeah, I remember the Shrimp
Bucket in MZT. I used to live half a block away..... shrimp, oysters and beer.... perfect... beer bottle size didn't matterPompano - 3-25-2009 at 05:01 AM
I recall those dwarf bottles when I was quite young. I think they were called 'ponies.'
Can't remember if I ever saw anyone actually drinking from one, but I know some mom's used the empty for clothes sprinklers while ironing clothes.
They would put the cap back on with a couple holes punched in it, fill with water, shake on clothes during ironing, and make a reasonable steam iron.capt. mike - 3-25-2009 at 06:26 AM
butt light just started selling little ones in phx.
coors had the dinky cans for years in the 70s.BMG - 3-25-2009 at 08:01 AM
Regarding alcohol content, here is a chart of U.S. domestic beers. The new Pacifico Light is 3.0% while the regular Pacifico is 4.5%. Is Pacifico Light just watered down
Pacifico?Bajahowodd - 3-25-2009 at 10:50 AM
It may not be water.
Seems to me that it wasn't too many years ago that Mexican beers had alcohol content up near 6%. In fact, many foreign brewers had significantly
higher alcohol content than U.S. beer. California can be considered a culprit, of sorts. Under state law, you cannot use the label term beer, if the
alcohol content exceeds 5%. As demand for imported beer rose years ago, many brewers made the decision to process a single brew. Hence, they lowered
their content to make the cut for California.
My father was a career merchant mariner. He would regularly "smuggle" in cases of beer from around the world. Was not uncommon, from Australia to
South Africa, to find beers at 7-9%.
