BajaNews - 1-6-2010 at 09:21 PM
http://www.hotelinteractive.com/buyer/article.aspx?articleid...
Carolyn Izzo Integrated Communications (CIIC), announced today their partnership with Solmar Hotels & Resorts. CIIC will be working with this
impressive collection of Los Cabos hotels to further enhance the brand, which already enjoys a well-established reputation as leaders in the
development of this renowned resort destination with the opening of Solmar Suites in 1974. Additionally, CIIC will launch the group's latest
endeavor, the Grand Solmar Land's End Resort & Spa which will celebrate it's grand opening in 2011.
CIIC strives to raise awareness of the Solmar Hotels & Resorts corporate brand through an aggressive, highly creative PR campaign that will focus
on strategic media relations to traditional as well as emerging media channels, a business-to-business program featuring a quarterly travel industry
newsletter, tactical communication via social networks, press trips, media tours, events and more. The ultimate goal is to position Solmar Hotels
& Resorts to the US market as the contemporary standard of unparallel value, service and hospitality in Los Cabos.
"We are thrilled to be working with Solmar Hotels & Resorts as they continue to expand an amazing collection of properties in Los Cabos with the
introduction of Grand Solmar Land's End," says Carolyn Izzo-Feldman, President of CIIC. "Solmar represents the history and bright future of Los
Cabos, from a rich foundation in sport fishing to the highest quality food, accommodations and above all else, service."
Each property in the Solmar Hotels & Resorts collection offers guests unique, fun-filled experiences while maintaining a high quality of service
and hospitality. The newest venture within the Solmar Hotels & Resorts collection is Grand Solmar Land's End Resort & Spa. A world-class
resort situated amongst remarkable beauty and serene tranquility, Grand Solmar will set a new standard of excellence within the destination. Phase 1
of the resort is scheduled to open in January 2011 with the second and final phase to be completed two years later.