BajaNomad

Tequila is changing

JESSE - 11-16-2004 at 04:47 PM

Today the Mexican goverment announced it will allow Mexican Tequila makers to create flavored Tequila, it will now come in Orange, Lime, Mandarin, and Grapefruit flavors.


Mike Humfreville - 11-16-2004 at 04:57 PM

In the U.S.A (I'm pretty sure I've seen it in Mexico too) Bacardi has been selling fruit flavored rum for a few years now. It's not bad sipping on the rocks. Very sweet but a nice deviation from the norm. With tequila though, I wonder if they will tone down the strong unique taste before they flavor it up. Thanks for the info, JESSE.

JESSE - 11-16-2004 at 05:05 PM

Quote:
Originally posted by Mike Humfreville
In the U.S.A (I'm pretty sure I've seen it in Mexico too) Bacardi has been selling fruit flavored rum for a few years now. It's not bad sipping on the rocks. Very sweet but a nice deviation from the norm. With tequila though, I wonder if they will tone down the strong unique taste before they flavor it up. Thanks for the info, JESSE.


I think this was done to offset the rising sales of flavored Vodka, these new flavored tequilas will probably just be perfect for mixed drinks, not derecho.

pappy - 11-16-2004 at 08:17 PM

as long as it still has the same effect, why not?(granted i won't buy any of the flavored stuff, but imagine it will be a hit in drinking establishments across america:tumble:

Decisions Decisions

bajalera - 11-16-2004 at 08:25 PM

Scheesh! It's not bad enough that there are currently 27,343 different kinds of tequila, and once a week I spend half a day ogling them all and wondering if I should try something unfamiliar for a change. Now there are going to be fruit flavors too?

Life is getting too damn complicated.

bajalera

Mexitron - 11-16-2004 at 09:11 PM

That's one of the complications I like:biggrin:

bajalera - 11-16-2004 at 10:03 PM

Have to admit that I'm looking forward to the Mango.

Lera

JESSE - 11-16-2004 at 10:30 PM

Quote:
Originally posted by bajalera
Have to admit that I'm looking forward to the Mango.

Lera


A mango margarita with Mango tequila, damn! that sure sounds good!

Tequila: It's Not Just For Breakfast Any More!

Cameron - 11-17-2004 at 12:30 AM

Quote:
Originally posted by JESSE
Today the Mexican goverment announced it will allow Mexican Tequila makers to create flavored Tequila, it will now come in Orange, Lime, Mandarin, and Grapefruit flavors.



Is that actual Tequila produced in the right region that's now to have flavoring added? And did the article/press release say if it was allowable to flavor 100% Agave Tequilas, or only the blends???

Starting about 4 or 5 years ago, many high-volume bars & restaurants in the US began switching from low-end Tequila to a "Tequila-flavored product" for Margaritas and mixed drinks calling for Tequila.. If you don't ask specifically, most of the places still don't disclose the difference, and if it's coming from a bartender's "gun" system, you wouldn't be able to tell even if you're watching the drink being made.

The main reason for the switch was price, with real 100% Agave Tequilas getting much more expensive over the last few years due to declining Agave availability.

If you've got an older bottle of good Tequila around somewhere, check your label to see if it's "100% Agave", then look for the same brand next time you're in a liquor store or bar: Surprise! A lot of the distillers have quietly switched to blended, rather than 100% Agave recipies to cut their own costs. That's like a vineyard in Champagne adding grapes from Bakersfield to a bottle of Dom if you ask me. It's just... Wrong.
Sometimes you'll still see several bottles of the same brand, with one lonely, dusty "100 %" bottle way in back. Better grab that one!

I've read a couple of different articles over the last couple of years predicting the demise of real, 100% Agave Tequila for good within the next decade. :(

Apparently, it takes too long for the plants to reach maturity, and the increasing demand for Tequila in the last 5 years (Mainly in the US market!) has been exceeding the limits of sustainable farming.

I don't know about the rest of the Nomads, but I'm starting to think I'm going to have to start buying by the case, and saving it up like a squirrel saving nuts for the winter!

Hasta luego... Cameron

elgatoloco - 11-17-2004 at 12:49 AM

I say if you are getting tequila out of a gun it's time to switch to something else:biggrin:

When they run out of 100% agave I'm switching to single malt!!

Tequila is changing.

Thanks for the tips.

Viva 100% Blue Agave A?ejo!

the tequila bottle is changing also

bajagrouper - 11-17-2004 at 10:54 AM

you used to get a 1 liter bottle, it has shrunk to 980 ml.every oz. counts

synch - 11-17-2004 at 02:08 PM

Yeah - a great way to sell sub-standard Tequila is to mix it with some cheap juice before selling.
Then charge more for it!

Bartyles & James made a killing doing this with wine, had you guessed their REAL names?
Ernest and Julio...true fact

Jesse

Debra - 11-17-2004 at 02:49 PM

I used to buy Almond Tequilla on the Mainland.....I've looked for it in Baja and never found it. Do you know what I'm talking about, do you remember the name, and can you buy it in Baja?

Orendain

jrbaja - 11-17-2004 at 03:12 PM

Crema de Almendrado. It's in all the stores here in Rosarito and is really popular with the touristas. It can be really fun stuff, or not!:lol:

JESSE - 11-17-2004 at 04:36 PM

Quote:
Originally posted by Debra
I used to buy Almond Tequilla on the Mainland.....I've looked for it in Baja and never found it. Do you know what I'm talking about, do you remember the name, and can you buy it in Baja?


You are talking about Orendain almond and membrillo flavored liquor, it is not officially a Tequila, but i wonder if they can call it Tequila now that the las has changed.

JESSE - 11-17-2004 at 04:37 PM

Quote:
Originally posted by bajagrouper
you used to get a 1 liter bottle, it has shrunk to 980 ml.every oz. counts


Thats because theres a shortage of Agave right now, and they had to reduce the size, or raise the price.

Dave - 11-17-2004 at 05:30 PM

In the last four years tequila prices in Mexico have risen 100% because most of the agave is being used in premium and designer tequilas which are mainly for export, primarily to Japan and Europe. Most of the tequila exported to the U.S. is NOT high end because the U.S.consumer still thinks that Cuervo is hot s**t. (Thanks, Jimmy Buffet.:lol:)

Many Mexicans I know who can still afford quality tequila have switched to Scotch. It's sad but even with duties you can buy a premium Scotch for the same price as a quality tequila.

I would advise all tequila lovers to stock up on their favorite quality brands before they are gone forever. Either that or fly to Japan. :no:

A few days ago I posted about finding Jimador for $11.25. I didn't read the label carefully. It used to be on a close par with Herradura. It is now a mixto. Tastes like Pemex verde. Mother****ers!

Cuervo

Bruce R Leech - 11-17-2004 at 05:43 PM

Cuervo ugh good only for Hangover. Give me the good stuff.

JESSE - 11-17-2004 at 05:47 PM

Quote:
Originally posted by Bruce R Leech
Cuervo ugh good only for Hangover. Give me the good stuff.


The shortage we have right now is temporal, Tequila growers got surprised by the huge demand for the drink, Agave grows slow, and it will take many years to get production back on track, the U.S. buys up to three quarters of all Tequila exports, asia buys very little, and europe is catching up.


Dave - 11-17-2004 at 06:18 PM

Quote:
Originally posted by JESSE
The shortage we have right now is temporal, Tequila growers got surprised by the huge demand for the drink, Agave grows slow, and it will take many years to get production back on track, the U.S. buys up to three quarters of all Tequila exports, asia buys very little, and europe is catching up.


So then when the agave production catches up we can expect tequila prices to go down?:lol:

Ain't gonna happen.

The tequila producers manufactured the shortages. Fact is, two producers, Cuervo and Sousa control the growth and price of agave and they are also the majority supplier to the U.S.

Over 95% of the tequila market in the U.S. is mixto. While the U.S. consumes most of the export production it is shipped in tanker trucks and bottled in bond. Mostly crap. Most of the high end and designer tequila goes to Japan and Europe.

The Japanese will buy a $10,000 tuna, $200 lb beef and $250 tequila. How many $250 bottles will Cuervo sell in Mexico?:lol:

JESSE - 11-17-2004 at 06:23 PM

Quote:
Originally posted by Dave
Quote:
Originally posted by JESSE
The shortage we have right now is temporal, Tequila growers got surprised by the huge demand for the drink, Agave grows slow, and it will take many years to get production back on track, the U.S. buys up to three quarters of all Tequila exports, asia buys very little, and europe is catching up.


So then when the agave production catches up we can expect tequila prices to go down?:lol:

Ain't gonna happen.

The tequila producers manufactured the shortages. Fact is, two producers, Cuervo and Sousa control the growth and price of agave and they are also the majority supplier to the U.S.

Over 95% of the tequila market in the U.S. is mixto. While the U.S. consumes most of the export production it is shipped in tanker trucks and bottled in bond. Mostly crap. Most of the high end and designer tequila goes to Japan and Europe.

The Japanese will buy a $10,000 tuna, $200 lb beef and $250 tequila. How many $250 bottles will Cuervo sell in Mexico?:lol:


Asia accounts for less than 7% of all Mexican tequila exports, so Japan accounts for a very little piece of the market, they are not the problem. Fact is, agave growers never saw the demand that tequila would have in the past 10 years, agave grows very slow, and by the time the distillers realized they needed more agave, it was too late, the growers simply couldnt produce more Tequila, the growers have planted vast fields of agave in Jalisco, but it will take around 10 years for the agave production to catch up to demand.

Dave - 11-17-2004 at 06:48 PM

That is not my argument. The 7% going to the far east and 12-15% going to Europe is the best of the best....100% agave, designer tequila. This is the product that is disappearing from Mexico.

This is not a case of the producers being caught unaware of demand. The big producers tell the growers how much agave to grow, when and what price they will pay and to whom they can sell it, a monopoly. Cuervo and Sousa have all the agave they need to meet 100% of their production capacity. Another factor is the strong union of the cane sugar growers.

Questions :

By law, what is the minimum percentage of agave in a bottle of tequila?

Do you REALLY think that when this shortage ends the prices will go down?

Dave - 11-17-2004 at 06:56 PM

More questions:

Where would you go to find the greatest selection and best price for single malt Scotch whiskey?

Can you say the same for Mexico?

pappy - 11-17-2004 at 07:04 PM

orendain-aka two fat men or dos gordos amigos.can be fun(or not for sure) the term around the camp fire was "time to get fat!"unfortunately, the next morning you felt anything but that-:biggrin:

Tequila: Mmmmmm!

Cameron - 11-17-2004 at 11:03 PM

Quote:
Originally posted by Dave
Questions :

By law, what is the minimum percentage of agave in a bottle of tequila?

Do you REALLY think that when this shortage ends the prices will go down?


As far as I know, a distiller can produce a liquor and call it "Tequila" if it's produced and bottled in the right area.
There are quality control/purity regulations, but it may be made with less than 100% Agave and still bear the name.

Prices will go down... Never. :(

Hasta Luego... Cameron

JESSE, JR.....

Debra - 11-18-2004 at 01:23 PM

Neither names are ringing any bells, and since it was about 10yrs. ago that I last bought it on the mainland, I don't think the law change would be the reason. Thanks though....I'll take a look at both of your suggestions and give them a try.

The Gull - 11-18-2004 at 03:44 PM

Quote:
Originally posted by Debra
I used to buy Almond Tequilla on the Mainland.....I've looked for it in Baja and never found it. Do you know what I'm talking about, do you remember the name, and can you buy it in Baja?


Orendain, Crema de Membrillo

Available nearly everywhere in Baja.

JESSE - 11-18-2004 at 05:31 PM

Quote:
Originally posted by Dave
That is not my argument. The 7% going to the far east and 12-15% going to Europe is the best of the best....100% agave, designer tequila. This is the product that is disappearing from Mexico.

This is not a case of the producers being caught unaware of demand. The big producers tell the growers how much agave to grow, when and what price they will pay and to whom they can sell it, a monopoly. Cuervo and Sousa have all the agave they need to meet 100% of their production capacity. Another factor is the strong union of the cane sugar growers.

Questions :

By law, what is the minimum percentage of agave in a bottle of tequila?

Do you REALLY think that when this shortage ends the prices will go down?


Dave,

I am not making this up, its all over the news around here,you should know, its pretty common knowledge, this shortage of Tequila started around 1998-99 when i was a manager of the Hard Rock Cafe, back then we where told by the Tequila makers that demand was exceding production, and there was simply not enough agave for the growing Tequila market, nobody knew the market was going to explode in such a manner:

Tequila shortage projected

http://archives.cnn.com/2000/FOOD/news/07/21/tequila.shortag...






JESSE - 11-18-2004 at 05:32 PM

Quote:
Originally posted by Dave
More questions:

Where would you go to find the greatest selection and best price for single malt Scotch whiskey?

Can you say the same for Mexico?


Theres plenty of places where you can find top of the line Tequila here, and its not the corner liquor store.