Originally posted by Dave
Quote: | Originally posted by JESSE
The shortage we have right now is temporal, Tequila growers got surprised by the huge demand for the drink, Agave grows slow, and it will take many
years to get production back on track, the U.S. buys up to three quarters of all Tequila exports, asia buys very little, and europe is catching up.
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So then when the agave production catches up we can expect tequila prices to go down?
Ain't gonna happen.
The tequila producers manufactured the shortages. Fact is, two producers, Cuervo and Sousa control the growth and price of agave and they are also the
majority supplier to the U.S.
Over 95% of the tequila market in the U.S. is mixto. While the U.S. consumes most of the export production it is shipped in tanker trucks and bottled
in bond. Mostly crap. Most of the high end and designer tequila goes to Japan and Europe.
The Japanese will buy a $10,000 tuna, $200 lb beef and $250 tequila. How many $250 bottles will Cuervo sell in Mexico? |