When going deep in Baja, for the past few years, I've been going via San Felipe and Highway 5 to Highway 1 - I'm a huge fan of that route.
From when I jump on the toll road at Tecate down to Gonzaga and the end of pavement, I see little to no traffic. The traffic thru the
Ensenada/Camalu/San Quintin metroplex is slow and irritating. If you're coming from Arizona, from a distance perspective, it makes no sense to drive
down the Pacific side.
In my opinion, the scenery on the Sea of Cortez side is generally much easier on the eyes than the drive south from Ensenada.
As I'm sure you're aware, the drive south of Gonzaga to Highway 1 signs you up for a few miles of dirt road driving - that's a big plus in my book.
The distance from Tecate to Laguna Chapala via Highway 1 or Highway 5 is pretty much a push.
You're going to have an awesome trip no matter what.
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