Pacifico beer is asking fans of the authentic pilsner to upload photos of their adventures for the chance to live the Pacifico lifestyle and win an
"Epic Adventure" of their own. The contest, which launched July 8, 2009 on www.MexicoViaPacifico.com, enables consumers to submit photos for the opportunity to win a surf trip for four with professional surfer Joel Tudor,
along with other great prizes.
Pacifico has always been a beer for the adventurous, fond of off-the-beaten-path destinations, especially given that the beer was originally
discovered by west coast surfers on trips to Baja California, Mexico.
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