Originally posted by durrelllrobert
I've always wondered how crappy fast food chains like McD's could survive in a country like Mexico where superb high quality street food can be had
for so cheap!
________________________________________________
With close to 300 outlets across South Korea, McDonald's has built its success on localizing its operation and menus. It has come up with shrimp
burgers, kimchi burgers and bulgogi (marinated beef) burgers. It also draws many of its ingredients from local suppliers.
Till now, the world's largest fast-food chain has done well in the country: Out of its 37 overseas markets, South Korea was No. 1 in terms of customer
and operating income growth .
This year is shaping up differently. Amid mounting anger at all things American, its South Korean home page has been attacked by hackers and its local
headquarters has been targeted by protests. Most hurtful: A leading politician accused the chain of making burgers from intestines and cattle older
than 30 months, which are believed to have a higher risk of infection with mad cow disease.
In fact, the South Korean subsidiary has only used beef from Australia and New Zealand since 1995, but according to South Korean media, the accusation
led to a drop in foot traffic at its restaurants.
[Edited on 1-2-2012 by durrelllrobert] |