Group Seeks to Empower TJ residents!
This is the first thing I have seen lately that I am actually excited about. Tijuaneros creating anti-violence and pro-Tijuana messages to share on
billboards, signs, bumper stickers, etc.
I am excited because it allows people to share a non-threatening positive message to build confidence among the TJ people who live in fear. Good for
them! I joined the group and will help any way I can.
http://www.signonsandiego.com/news/2010/feb/04/group-seeks-t...
Group seeks to empower Tijuana residents:
Signs, Web page urge citizens to act
In the ongoing wave of drug-related violence, it’s not unusual for killers to leave “narco-messages” next to the bodies of their victims and on signs
draped from bridges.
Now, a collective movement in Tijuana wants to deliver a message of its own to the city’s residents: You have power.
Re-acciona Tijuana (Tijuana React), a group formed a few weeks ago by businesses on the social-networking site Facebook, is erecting signs across the
city with phrases that seek to empower residents to improve their environs.
“We want to call attention to the responsibility each of us has,” said Gabriela Posada, director of Fotográfika, an advertising agency leading the
campaign.
The other two companies involved are Grupo Vallas, another ad agency, and the printing firm PDP. The three companies are absorbing the expenses by
doing most of the work themselves, although they had to pay about $1,000 to print the messages for the billboards.
In the first phase, they have placed 16 signs with 11 different messages across the city, including near the San Ysidro border crossing, the Rio Zone
and the 20 de Noviembre neighborhood.
The phrases include “Contaminating Tijuana contaminates our heart,” “Violence breeds violence, act with a conscience,” and an offering from Tijuana
author Rafa Saavedra, “Despite everything, Tijuana keeps moving.”
The group has put the phrases on blankets and tarps and plans to put them on stickers, glasses and other items.
Posada said the project was inspired by similar campaigns in other cities, including Buenos Aires, Argentina, Bogota, Colombia and Monterrey.
\"The only thing necessary for the triumph of evil is for good men to do nothing\"
1961- JFK to Canadian parliament (Edmund Burke)
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