Tijuana Innovadora 2012: A Celebration of Cross-Border Initiatives, Oct. 11-21
From baja.com
By Jack E. George
"Did you know that Tijuana and other Baja municipalities have launched initiatives to plant a total of two million trees per year to address a severe
shortage of green spaces?
Did you know that Tijuana has more than 30,000 workers making medical devices - a medical device workforce larger than any other in North America?
Did you know that Tijuana is becoming a force in fashion, with new designers and producers being welcomed into the global marketplace?
Did you know that Tijuana is one of the hottest topics in the world of wine and gastronomy?
Tijuana Innovadora 2012: A Celebration of Cross-Border Initiatives
Tijuana Innovadora 2012 is rapidly approaching. The event runs October 11-21 at the Cultural Center of Tijuana (CECUT). This will be the third year
that the U.S.-Mexican cross-border initiatives are celebrated. The first year hosted a number of personalities including Al Gore, Larry King, and
Twitter co-founder, Biz Stone. The major goal of the event is to highlight to local and international audiences the innovative ideas in the areas of
science, art, culture, and education that have been, and are presently available in Tijuana.
The 2012 conference will be divided into three major themes: Creativity, Industrial, and Humanities. Each day there will be a number of activities
which will include keynote speakers, such as Blake Mycoskie, the founder of TOMS Shoes. There will also be panel discussions, workshops, dinners, and
special events. The speakers will be leaders and innovators in their chosen fields, from the United States as well as from Latin America. Each
presentation will be available in English and Spanish through innovative simultaneous translations.
"There is no doubt, once the event concludes, that the many guests will fully understand what makes Tijuana a vital, unique, and innovative city.
The organizers of the event are trying to keep the entry fees as low as possible. These fees will be for the keynote speakers, panel discussions, and
special events, as well as other activities such as theater productions, art exhibits, and film screenings. A variety of activities will be offered
including a bicycle tour, an international fashion show, and an "Iron Chef" style battle for the top culinary chef.
Sam 'The Cooking Guy' Zien and Marcella Valladolid, host of the Food Network's "Mexican Made Easy" program will host the Iron Chef-style competition
at Tijuana Innovadora 2012: A Celebration of Cross-Border Initiatves
This segment of the conference, the "Iron Chef," is giving huge attention to the event this year, in part because Tijuana and San Diego are becoming
recognized as world leaders in the field of gastronomy. Hosting the competition with be Sam 'The Cooking Guy' Zien and Marcela Valladolid, a Tijuana
native and host of the food Network's cooking show "Mexican Made Easy." Some of the regions top international chefs will make appearances.
Since there will be 65 keynote addresses along with 41 panel discussions, there will undoubtedly be several events of interest for everyone. The
prices for those events, with fees, will range from $15 to $35.
The Expo Pavilion will feature 42 colorful exhibits. These will be presented by the high-tech firms located in Tijuana. These exhibits promise to be
an extraordinary extravaganza. The keynote speakers will be offered from a variety of areas including business development, fashion design, education,
movie special effects, wine tasting, and many others. The 71 workshops promise to be some of the best ever offered in the city. Both the workshops and
the exhibits will be free to the public.
The guest list includes such dignitaries as President Felipe Calderon Hinojosa, Jose Guadalupe Osuna Millan, Carlos Bustmante, Jose Galicot and Jack
Winer who will speak at the opening ceremonies. The vision will focus on Creativity the following four days. During this time education,
cinematography, medicine, citizen engagement, mass media, strategic design and culinary arts will be featured.
October 15-17, the theme will be 'industrial.' Keynotes and discussions will be offered on electronics, automotive industry, energy, business
excellence, the medical industry, aerospace, science and technology.The third theme will offer a variety of flavors to meet everyone's tastes -
including leadership and entrepreneurs, humanism, economy, digital city, philanthropy, and Novel Laureates and Innovators.. This will be followed by
the Metropolitan Development Plan and the closing ceremony on October 21."
If you have any questions, please contact Media Relations liaison, Aida Garcia at (619) 850-1384. You can also email her at
aida.garcia@tijuanainnovadora.com or, you can call the general number at (664) 231-5200 or email info@tijuanainnovadora.com.
“Travel is fatal to prejudice, bigotry, and narrow mindedness.”
—Mark Twain
\"La vida es dura, el corazon es puro, y cantamos hasta la madrugada.” (Life is hard, the heart is pure and we sing until dawn.)
—Kirsty MacColl, Mambo de la Luna
\"Alea iacta est.\"
—Julius Caesar
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