Ole! Music fests return to Tijuana this weekend - Friday's Norte Sonoro and Saturday's All My Friends festivals designed to attract young
music fans from both sides of the border
From The San Diego Union Tribune
By George Varga
The concluding concert of the second annual Norte Sonoro Festival
When: 7 p.m. Friday, Nov. 16
Where: Leyvas Paradise, Avenida Revolucion 1026, Zona Centro, Tijuana
Admission: Free, but you must register in advance online to attend
Online: bit.ly/nortesonoro
The third annual All My Friends Music Festival
When: 2 p.m. Saturday, Nov. 17
Where: Casa de la Cultura, Avenida París y Lisboa 5, Altamira, Tijuana
Tickets: 100 pesos (about $8.50) at the door
Phone: (011)-52-664-114-57-07
Online: amfmf.com
Transportation: Shuttle buses will leave every two hours, starting at 2 p.m. Saturday, from San Ysidro to the festival. The last bus returns to the
border at 11 p.m., in order to connect with the San Diego Trolley. A combined shuttle and festival ticket is $8 through Turista Libre (
turista-libre.blogspot.com/)
A shared passion for music - specifically, indie-rock, hardcore punk and various electronica offshoots - is the creative glue brought Tijuana's
Argenis Garcia, Marty Preciado and Pablo Dodero together.
Now, with the third edition of their annual All My Friends Music Festival, the three event producers hope their passion will help fuel greater
appreciation for the cultural ties that bind their hometown with San Diego and points beyond.
The Saturday music marathon comes one day after the concluding concert of Tijuana's second annual Norte Sonoro Festival.
Friday's free Norte Sonoro concert at Leyva's Paradise will feature performances by Brazil's Psilosamples, Venezuela's Cardopusher, Canada's Porier
and two American artists, Sun Araw and Venus X. Playing a key role in Norte Sonoro is Tijuana's Los Macuanos, which some electronic music fans regard
as a possible heir apparent to Baja's internationally acclaimed Nortec Collective.
New York's DJ Rupture is acting as the artistic curator for the borders-leaping Norte Sonoro festival. If all goes according to plan, it will merge
with the All My Friends Music Festival to create a mega-festival in Tijuana.
Perhaps coincidentally, Norte Sonoro mainstays Los Macuanos are also scheduled to perform as one of the nearly three dozen acts at Saturday's 13-hour,
all-ages All My Friends Music Festival.
The lineup includes San Diego's Tropical Popsicle, Long Beach's Crystal Antlers, Mexicali's Maniquí Lazer and Tijuana's Los Macuanos, which some fans
have regarded as a possible heir apparent to Baja's internationally acclaimed Nortec Collective.
To held at Tijuana's hillside Casa de la Cultura, All My Friends will feature performances on one indoor and two outdoor stages. Visual art and food
and crafts vendors will enhance the sonic offerings.
"Every generation is requesting more and asking more from its community. Through music, we hope to erase some of the negative stereotypes about
Tijuana," said Preciado, 25.
Garcia, 28, agreed, adding: "We want to help create those moments where people get together and have a collective experience, where they take the
music and own it."
Festival co-promoter Dodero, 31, went to school in Tijuana and Chula Vista, where he now lives. As teenagers, he, Preciado and Garcia attended
concerts on both sides of the border. That experience helped shaped their multicultural perspectives.
"Some of the shows we went to at (UC San Diego's) Che Cafe and at SOMA inspired us to bring that modus operandi to Tijuana," said Dodero, who works at
The Music Studio in San Ysidro and plays in the band Late Nite Howl
“Travel is fatal to prejudice, bigotry, and narrow mindedness.”
—Mark Twain
\"La vida es dura, el corazon es puro, y cantamos hasta la madrugada.” (Life is hard, the heart is pure and we sing until dawn.)
—Kirsty MacColl, Mambo de la Luna
\"Alea iacta est.\"
—Julius Caesar
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