Rosarito as a case study in American and European Universities
From The Baja Times
“After various phases of collaboration between Emerson College and Rosarito, the RediscoveaRosarito Project became a case study in other universities
such DUOC in Chile and Blanquerna School of Communication in Barcelona, Spain
The case studies are based on the crisis communication Project lead by the professor and politics communication expert Dr. Gregory Payne. At the same
time, the case study touches points like crosscultural communication, grasroots communication and public affairs.
After various phases of collaboration between Emerson College and Rosarito, the RediscoveaRosarito Project became a case study in other universities
such DUOC in Chile and Blanquerna School of Communication in Barcelona, Spain.
The case studies are based on the crisis communication Project lead by the professor and politics communication expert Dr. Gregory Payne. At the same
time, the case study touches points like crosscultural communication, grasroots communication and public affairs.
"Rosarito has become a symbol of the new values of Baja California, in which the people in the community work with both sides of the border" says
Gregory Payne in a meeting with former Mayor of Rosarito Hugo Torres, and along with students and professors from China, Thailand, United Arab
Emirates and Spain.
According to Hugo Torres, after 4 years, the project has been very positive and has contributed to a change in the public's opinion at a national
level. The RediscoveRosarito project showcases the lack of knowledge in crisis communication and represents a step forward in the collaboration with
professors, students and professionals around the world. During his time as Mayor, Torres was the alternative face to a perpetuated mediated reality
of violence and drugs to the foreign media.
"Most frequently the American media were basing the stories not on objective journalism mediating and perpetuity of legends of violence towards
Mexico. " says Hugo Torres
"Mr. Torres provided and important credible source on the ground that the American media could contact to verify stories and facts", Dr. Payne stated.
Since Mayor Torres leadership in crisis communication credible spokesperson, other political and business leaders, as well as ordinary citizens, have
evolved in to credible sources and contacts for the media to more accurately tell the stories.
During the meeting, experts and students spoke about the many programs executed within the Rediscover Rosarito projects: fundraisers in Boston, art
shows, film festivals and more. These reflected the many facets of the project as well as the collaboration with Rosarito through culture, art and
people.
The Rediscover Rosarito project has been presented around the world in conferences in Barcelona, Boston, Portugal, Los Angeles and more. It has been
showcased in case study books and published in academic journals specialized in strategic communication and crisis management.”
[Edited on 5-17-2012 by Gypsy Jan]
“Travel is fatal to prejudice, bigotry, and narrow mindedness.”
—Mark Twain
\"La vida es dura, el corazon es puro, y cantamos hasta la madrugada.” (Life is hard, the heart is pure and we sing until dawn.)
—Kirsty MacColl, Mambo de la Luna
\"Alea iacta est.\"
—Julius Caesar
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